Urban Decay Anti-Ageing Eyeshadow Primer Potion (10ml) is a nude primer designed to intensify colour payoff, prevent creasing and provide long-lasting wear, helping eyeshadow stay vibrant and in place all day. The formula works over time to smooth and soften the appearance of ageing, leaving lids looking firmer and more supple.

The creamy, transparent texture uses advanced polymer technology to create a smooth base for eyeshadow and eyeliner while improving skin texture and minimising the look of fine lines. Infused with Dermaxyl to help smooth wrinkles and Kalpariane to plump, firm and hydrate the skin, it combines makeup prep with targeted skincare benefits. Free from parabens. Cruelty-free & vegan-friendly.