Pureology Strength Cure Blonde Purple Shampoo (1000ml) is a purple, concentrated formula which tones and strengthens brassy, damaged and lightened hair. The brightening formulation, including Keravis and Astaxanthin, together with Purple Orchid toning pigments, adds strength and optimises colour vibrancy.

It is enhanced by an aromatherapy blend of Pear, Rose and Sandalwood. All Pureology products benefit from their patented Antifade Complex, a protective shield from environmental aggressors with Sunflower Seed, Vitamin E and a UV filter to preserve shine and colour intensity. Sulphate-free. Cruelty-free & vegan-friendly.*

*Every formula is made without animal products or by-products. Pureology never tests on animals.

Directions of use:

• Apply a small amount to wet hair at the scalp.
• Lather and work through to the ends.

  Rinse and repeat if required.

• Follow with Pureology Strength Cure Blonde Conditioner for best results.