milk_shake Icy Blond Specific Shampoo (70ml) is a shampoo for use on blonde and platinum blonde hair, gently cleansing the hair with a specific black pigment to counteract yellow or orange tones, giving ash tones.

The Icy Blond range has been formulated with pigments which can produce a very intense result on porous hair. Once the desired result has been achieved, alternate with a different shampoo to maintain the results. For optimum results, combine with Milkshake Icy Blond Conditioner. Cruelty-free.

Directions of use:

• Apply evenly over damp hair, leaving in for a few minutes.
• Rinse thoroughly.
• For a more intense result, leave in for a few more minutes.
• Follow with milk_shake Icy Blond Conditioner.