Maybelline Grippy Serum Makeup Grip Primer (30ml) is a hybrid primer that instantly plumps and hydrates the skin while creating a flawless base for makeup. Powered by Serum-to-Grip technology, the fresh serum texture transforms within 20 seconds into a grippy finish that locks makeup in place for up to 24 hours. The ultra-blendable formula glides effortlessly across the skin, delivering comfort and hydration with every application.

Enriched with 2% Niacinamide, this primer supports skin health while providing 24-hour hydration and an instantly plumped, refreshed look. Just drip, glide and grip for long-lasting makeup that stays put with a radiant, healthy finish.