KMS Colour Vitality Colour Protection & Vibrancy Shampoo (300ml) is a newly-formulated, sulphate-free shampoo which prevents colour fade and restores radiance in straight to curly hair, weightlessly hydrating to ease detangling threefold. Sealing in colour and protecting the vibrancy of colour-processed hair, it effectively maintains colour for up to 20 washes.

Enriched with upcycled natural ingredients, the formulation includes antioxidant-rich Pomegranate which helps to fight those free radicals including hard water mineral accumulation which are responsible for colour fading. Delivering performance with sustainability, this shampoo contains plant-based micro bio-actives which spread across the hair's surface and penetrate deeply into the hair's structure to nourish, replenish and strengthen. This shampoo exudes a fruity and fresh energising fragrance comprising red fruits, rose and cedarwood. Free from SLS/SLES sulphates, mineral oils, silicones, synthetic colours, dyes and PEG's. Cruelty-free & vegan-friendly.

Directions of use:

• Apply to wet hair.
• Lather, rinse and repeat if necessary.
• Follow with conditioner.