Joico K-Pak Colour Therapy Colour-Protecting Shampoo (300ml) gently cleanses dirt and debris from colour-treated hair, whilst locking in vibrancy, improving elasticity and fighting damage.

• Formulated with Joico's SmartRelease Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens and negates the effect of thermal styling. Keratin replaces lost proteins, Argan Oil hydrates and nourishes, whilst African Manketti Oil combats fading. Completely cruelty-free.

Directions of use:

Apply shampoo to damp hair, massage gently with fingertips into lather.
• Rinse thoroughly and follow with K-Pak Color Therapy Conditioner.