Aveeno Strength + Length Scalp Soothing Colloidal Oat Shampoo (300ml) is a strengthening shampoo designed to support healthier-looking hair from root to tip while caring for the scalp. Formulated with a plant protein blend and Colloidal Oat, it gently cleanses while helping reinforce hair fibres, leaving lengths feeling hydrated, smoother and more resilient.

This pH-balanced formula is clinically proven to help soothe a dry, itchy and flaky scalp, making it suitable for sensitive skin. The gentle cleansing system uses sulphate-free surfactants to remove impurities without stripping natural moisture, helping reduce hair breakage while improving overall softness and manageability. For best results, use as part of the Aveeno Strength + Length haircare routine. Vegan-friendly.

Directions of use:

• Apply generously to wet hair.
• Massage into a rich lather, working through to the ends.
• Rinse thoroughly.
• Follow with Aveeno Strength + Length Conditioner.