Aveda Shampure Nurturing Shampoo (250ml) is a natural shampoo which gently cleanses and nourishes fine to medium hair, leaving it soft, healthy, and full of life.

Enriched with Abyssinian Oil, it provides weightless, long-lasting hydration while infusing hair with Aveda's signature calming aroma, crafted from 25 pure flower and plant essences including Lavender, Petitgrain, and Ylang Ylang. Formulated with 95% naturally derived ingredients, it delivers a luxurious, mindful hair care experience that revitalises both hair and senses. Cruelty-free & vegan-friendly.

Directions of use:

• Massage into wet hair.
• Rinse.
• Follow with Shampure™ Nurturing Conditioner.