American Crew Matte Clay (85g) has a texturising formula which provides a medium to high hold factor with a silky matte finish.

It is particularly effective on short to medium-length hair, building texture and creating long-lasting, workable hold. It washes out easily and doesn't leave the hair feeling greasy.

Directions of use:

• Work a small amount evenly through dry or towel-dried hair and style as desired.